How can you increase your competitiveness by improving logistics quality?

The competitiveness of today's logistics providers is based on their the ability to guarantee an impeccable service for every end customer. When a player chooses to outsource, logistics quality becomes an inescapable criterion, directly influencing the partnership decision. However, for logistics specialists, this quality imperative comes up against complex challenges: ever-increasing volumes, a lack of effective resources for analysing and improving quality KPIs, and human errors that affect return on investment (ROI).

In this context, quality is no longer limited to a simple service. It becomes a an essential strategic leverThis is a decisive factor in attracting and convincing customers. The various players must therefore implement the best strategies to offer optimal logistics quality and gain in competitiveness.

But then, how can you significantly improve quality to create a competitive advantage? This article explores the solutions that enable logistics providers to boost their competitiveness through quality performance.

Shortcuts :

See the explanation of the solution
Which performance indicators are optimised and what are the differences?
What are the returns on investment? See the results

Logistics quality: why is it so important for competitiveness? ?

In the supply chain, quality is much more than a criterion of efficiency or customer satisfaction: it is the cornerstone of competitiveness.

A logistics provider that relies on high quality standards positions itself as a reliable player, capable of meeting the demands of the market. While customers outsource their logistics operations to gain greater flexibility, they are also, and above all, looking for a solid, transparent partnership.

As a result, indicators such as dispute rates are under intense scrutiny, making them a real asset for logistics providers as they strive to stand out in an ultra-competitive market. Taking measures to combat disputes is becoming essential to avoid any deterioration in key indicators.s :

→ See the benefits of proven quality

Let's explore the best solution for logistics environments with a view to improving quality: video tracking.

Video tracking: merging images with data

The video tracking solution enables total supervision of logistics operations. Whether at dock level, on conveyors, during order picking... each stage is filmed and recordedoffering a instant access to visual data if necessary (customer dispute, for example).

The video tracking solution is based on a simple principle: using images from UHD cameras and data in a customisable search engine (E-Visiom).

This mock-up illustrates the E-Visiom interface for a gitigation management in 3 stages:

• Collection and merging image with data
• Instant search one or more captures according to the parameters defined by the customer (the customer chooses the intelligence to be given to the tool according to his needs)
• Creation of intervention reportsThese can be exported as PDF files for sending evidence

For logisticians who have integrated video tracking into their operations, the concrete benefits can be measured in terms of several key KPIs focused on quality performance.

With video tracking, proven logistical quality:

Going further: flow analysis, work on ergonomics and performance

The video tracking solution is a real tool for continuous improvement. In addition to its main use (managing disputes), this technological contribution enables data analysis that guides strategic decisions:

• Location bottlenecks
• Management by video
• Data processing solution analysis to define requirements and find optimisation solutions

A competitive advantage

From a logistics quality perspective, here's how video tracking becomes an asset:

✓ Greater transparency Thanks to a network of UHD cameras, every stage of the parcel's journey is recorded and documented. In the event of a complaint, the teams can consult the images and retrace the sequence of events to quickly identify the origin of the dispute. This total transparency fosters confidence among customers, who can obtain quick and accurate answers to their questions.

✓ Optimising timeframes for handling disputes Video tracking: resolving disputes is often a time-consuming and costly task, which can slow down logistics operations as a whole. The video tracking solution helps to streamline the handling of disputes: a parcel can be found using a multi-criteria search, images can be viewed, and the case can be closed in just a few minutes (export of evidence and dispatch to the customer).

✓ Continuous improvement and reduction of human error Video tracking: beyond its use in dispute resolution, video tracking is a powerful tool for continuous improvement. Recordings enable recurring errors to be identified and corrected by adapting the process or training operators. In this way, video tracking helps to reduce human error and improve service reliability, which translates directly into improved quality KPIs.

Possibility of targeted investigation

In addition to end-to-end management of disputesvideo tracking can also be used to investigate specific points to work on recurring problems (loss of efficiency, targeted errors, etc.), while maintaining rapid access to the necessary sequences :

Video tracking is a strategic asset for logistics companies, improving their quality of service by responding effectively to the problems of managing disputes. By providing visibility at every stage of the flow, this technology positions the logistician at the centre of a partnership with his customerwith a ability to justify each link in the logistics chain.

This level of transparency demonstrates a strong commitment to qualitya feature particularly appreciated by companies concerned about the level of service delivered to the end customer